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Welcome to the Vision Zero Advocate Institute. Our goal is to inform and educate on the successful adoption and implementation of Vision Zero.

On the Vision Zero Advocate Institute site, you will find resources to help you understand what Vision Zero is, how it works and what you can do to bring it to your community, government or organization.

Latest News

Vision Zero on the Ground

The City of Edmonton is the first Canadian city to adopt Vision Zero, and has experienced success in engineered traffic safety countermeasures, public education campaigns and a comprehensive application of Vision Zero principles. 

This video is one of the public outreach campaigns that Edmonton has produced, asking regular citizens important, and sometimes, unexpected questions about their attitudes towards traffic safety. 

The Vision Zero Advocate Institute profiles promising countermeasures, campaigns and activities. Interested in launching your own program, or having the Institute profile your work? Email us at

Be a Part of the Vision

The Vision Zero Advocate Institute is committed to sharing the latest knowledge around this leading traffic safety framework, expanding the reach and supporting the accelerated adoption of Vision Zero.

If you are interested, want to learn more and stay connected to what is happening at the Vision Zero Advocate Institute, please click the button below to be added to our list.


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